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The Chanel AW18 Show By Numbers

The Chanel

The Chanel AW18 Show By Numbers

Going to a Chanel show is like stepping into a beautifully conceived, alternate universe. In the past, audiences have been treated to a space rocket lift-off, a polar scene complete with a real iceberg and a 25-metre-high waterfall. The idea for each lavish setting springs from the imagination of Karl Lagerfeld (he keeps a sketchbook next to his bed because his best ideas come to him in dreams) and is created in exacting detail by Chanel’s army of production staff. This season, Lagerfeld conjured an autumnal forest of real oak trees sprouting from a living forest floor. By far the biggest show in Paris, let’s crunch the Chanel numbers.

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